Our waiting room magazines are not from 1998.

We’re on a mission to make dentistry great again… Well, OK dentistry’s never been overly great. But we’re on a mission to make it great. Times are changing. We like to think it’s as simple as people are more aware and care more. About everything. Coffee’s not just coffee, beer certainly isn’t just beer. Our standards are lifting and we’re starting to question ‘the way things are’. It’s pushing us to be better, be different and offer something new. We had plenty of frustrations when it came to dental clinics. We found others shared them too. Most weren’t places we wanted to be, let alone work and welcome others into. So we started one of our own. We traded in the stark white walls and weirdly white teeth posters for something we felt was real. We worked closely with designers and architects to create spaces and experiences that were warm and welcoming. We appreciate that having someone’s hands in your mouth poking and pulling isn’t the greatest feeling but we’ve focussed on the things we can change. So here we are.