Heart of The City Auckland - The Tooth Company


Heart of The City Auckland

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Heart of The City Auckland - The Tooth Company

Heart of The City Auckland

- March 1, 2013


For a number of years Dentistry has been dominated by passive, mediocre clinics that lack innovation and a modern feel. The Tooth Company concept was developed in late 2010 with the goal of creating a modern and edgy dentistry brand across a portfolio of clinics, located in key locations throughout Auckland.

The core concept behind the Britomart store is location. By establishing a practice right in the throes of the CBD and Britomart complex, The Tooth Company aim to make it more accessible for city slickers, students, and concrete-jungle dwellers alike.

The Tooth Company covers all areas of Dentistry, with special interest areas including cosmetic dentistry and computer designed ceramic
reconstructions using CAD-CAM technology. All treatments can be undertaken with IV sedation.

http://www.heartofthecity.co.nz/health-and-wellbeing/tooth-company

Winning Smile


CLEO

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Winning Smile

CLEO

- May 1, 2013


What 's your advice to people who are unhappy with their smiles?

"Start with a smile assessment to work out exactly what you're unhappy about. We can do mock- ups of what we can achieve, which helps you to
see the possible end result. Anything is possible! A makeover is a very rewarding experience for both the patient and the dentist - there's nothing like seeing someone walk away with a new smile."

How do celebrities get such perfect smiles?

"Celebrities constantly get whitening treatments and they also have a tendency to do cosmetic treatments on their teeth such as orthodontics , crowns and veneers."

What are veneers and who would need them?

"Veneers are a fabricated fac ing for the front surfaces of teeth, made out of either composite (whiteplastic-based material) or ceramic. Veneers can be used to reshape teeth, close gaps or whiten and lighten teeth, and can dramatically
change someone's appearance within a few weeks. They 're perfect for people who have chipped or worn teeth, who want to recreate their smile for cosmetic reasons."

What are your thoughts on the 'Hollywood' smile?

"This look is achievable and while some celebrity smiles look great, I feel the best looking smiles are the ones that look the most natural. That means sticking within the shade and shape range of your natural teeth rather than bright white, which can look unnatural. I guess it depends on what look you're after, the 'Hollywood' smile or your best smile - but both are very achievable ."

What are the best modern methods of straightening teeth?

"To straighten teeth you have to move teeth, and tooth movement is achieved by the
orthodontic field of dentistry. There are various options available, but one of the treatments with the most growth is lnvisalign - a series of clear retainers which can correct minor positioning issues. Most orthodontic treatments range between $6,000-$12,000.

What options do you recommend for teeth whitening?

"I recommend a combination approach of in-chair whitening for instant results and take home whitening for final touch-ups afterwards (or used alone for people with sensitive teeth). We use the Opalessence in-chair whitening range and take home kits, and have great results with these products. Touch- ups every few months are easy and cost effective."

Do whitening toothpastes really work?

"Most whitening toothpastes work by abrasion, and I have seen cases of
excess abrasion from these toothpastes whereby enamel has been removed.

Are there at-home treatments for improving your smile?

"Using a re­ mineralising agent such as Tooth Mousse can re-harden your teeth, reducing the risk of dental decay and preventing erosion. Chewing gum is helpful to increase saliva flow which is naturally protective for the teeth - especially after eating. Avoiding sweet and acidic food and beverages is also beneficial."

Are there payment options involved for more expensive procedures?

"We have recently joined Q Card which allows for long-term interest-free finance for more extensive treatment plans. I always discuss all the options with our patients, and we're happy to work with them on a plan for payment."

What are some common signs that you need to see a dentist? "Bleeding gums, toothache, sensitivity to heat/cold/ sweetness, spontaneous pains, broken teeth or anything in your mouth that feels out of the ordinary or has changed.
People put off going to the dentist due to costs, but catching small problems early can often prevent major treatment and save money in the long run. Most people should see the dentist on an annual basis."

http://www.cleo.com

A Modern Take on Dentistry


The Beauty Book

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A Modern Take on Dentistry

The Beauty Book

- December 1, 2013


The Beauty Book took a visit to The Tooth Company to learn more about this popular kiwi dental practice. We met with Managing Director and Principal Dentist Dr Andrew Campbell to get insights.

The Tooth Company first began in 2011 when Dr Campbell had the vision for an exciting new concept in dentistry - a network of forward thinking dental practices in key locations around New Zealand. 2011 saw the opening of the original foundation clinic at Smales Farm, Takapuna. Following this success, a plan was developed to expand into the key Britomart precinct area in downtown Auckland City. 2013 saw the opening of The Tooth Company at Britomart which has since developed a
large corporate client based.

Patients now travel to visit The Tooth Company from all over Auckland!

At the time of writing, The Tooth Company has exciting plans to open further practices in 2014 including a brand new Paediatric Clinic and Orthodontic Clinic. Dr Campbell explains to the Beauty Book that ‘the principle goal of The Tooth Company is to break down the usual barriers associated with visiting the dentist, by creating a fun and inviting environment coupled with the country’s very best and up coming dentists”.

The Tooth Company specializes in Cosmetic Dentistry with multiple dentists practicing in this area, who are each passionate about their work. Dr Campbell tells the Beauty Book that “Cosmetic Dentistry can be very subjective. It’s important to listen to a patient’s needs, wants and desires before pushing ahead with a ‘one size fits all’ approach. The most beautiful smiles are the most natural smiles. A smile shouldn’t be a statement but rather a seamless blended feature of an individual’s beauty.

“Treatment planning is very important. I spend a large amount of time with patient’s tailoring plans. Some plans are as simple as tooth whitening with replacement of discolored fillings right through to extensive full mouth rehabilitations. Communication is something we highly value – effective communication and being able to empower our patients with knowledge which allows us to consistently achieve excellent results”.

“The Tooth Company Kids is also due to open within the Orthodontic site. We see a real synergy between Orthodontics (braces) and a solely kids focused clinic. This will allow a complete range of both treatments and clinics to suits all age groups. A ‘one stop shop’ – providing the ultimate convenience. The Tooth Company Kids will be an environment where kids can feel part of something special – and enjoy their early dental days, unlike the experiences of the past, ie The Murder House Days.”

The Tooth Company practices have been designed by Herbst Maxcey Architects. With a list of awards including NZ Home of the year 2012 this boutique firm were instrumental in creating The Tooth Company’s vision. The clinics each have common elements and branding, at the same time fitting into their unique locations and carry the full range of dental equipment to perform all procedures – Lasers, Cerec (computer designed teeth), Digital Radiography, Rotary Endodontics and much more.
Smales Farm has a very contemporary feel similar to a Scandinavian day spa, with light green glass hue and light oak flooring with an artic white clean finish. Patients feel relaxed from the moment they open the door. Britomart has a more rustic approach with recycled Rimu wood and exposed brick walls creating a boundary to two enclosed floating glass surgeries. The space is both fun and profession and a concept that is unique in dental design worldwide. Dr Campbell explains, “We enjoy the design process of the clinics and plan to make a real statement with the up and coming orthodontic and kids clinic”.

As for now, The Tooth Company is set preparing for the opening of their two new specialty practices in July 2014.

https://www.beautybook.co.nz

Celebrity Smile


Fashion Quarterly

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Celebrity Smile

Fashion Quarterly

- April 1, 2014


Celebrity Smile
Don’t disregard the impact perfectly straight, white teeth have on a beautiful smile. A statement smile is an investment, explains Trudi Brewer.

Any smile can benefit from a little fine-tuning at the hands of a skilled dentist. These days, cosmetic dentistry has become one of the most high-tech beauty businesses.
Dr Dylan Yung from Aevitas Dentistry in Auckland believes oral health and a beautiful smile go hand in hand. "We break down oral health into pillars from gum and foundation health to the integrity of individual teeth and how well the teeth work and, finally, aesthetic health - how people feel about
the appearance of their teeth.”

GREAT LOOKING GUMS
Healthy gums are light pink and firm. But gum disease is common. "Gum disease
is not a linear disease. Its activity occurs in a random pattern; hence it requires ongoing maintenance. However if you do have it, that doesn't mean that it is going to get worse," explains Yung.

Bacteria, along with a variety of proteins, form a film on teeth known as dental plaque. The toxins from these bacteria start to break down gum tissues and, in turn, the body responds to this attack with an inflammatory response, resulting in red, swollen gums.
“Poor gum health can lead to the destruction of the underlying bone which supports the teeth . This breakdown of bone is known as periodontitis, and is more commonly known as gum disease" explains Dr Andrew Campbell from The Tooth Company in Auckland.
Research has shown that approximately one in two adults exhibit some degree
of periodontitis, or bone loss. “lt can be extremely difficult to regain this lost bone, so the key is to pick up on any early signs of poor gum health," says Campbell.
Gum contouring, using laser or traditional surgery, is also used when it comes to
improving a gummy smile, along with Botox to relax the lip muscles . The power of the simple habit of flossing teeth daily should not be underestimated as it can remove plaque build -up between the teeth . "lf plaque is not removed on -
a daily basis the risk of either decay or gum inflammation is increased,” says Campbell.

WHITENING
Perhaps the most common cosmetic treatment is whitening. But when it comes to results, Yung says it comes down to cost and tolerance. "In-chair whitening is usually over in one visit, however it's more expensive compared to at-home whitening, in which the process is dragged out over about two weeks, but it is more cost effective."
It's often a case of comfort over cost. "There is overwhelming evidence to support the use of at-home whitening (involving a low-dose peroxide solution with moulded trays made by a dentist) compared with in-chair whitening. Knowing what I know, I personally recommend home whitening," explains Yung.
"Like all chemical reactions, they are time and dose-dependent. There are weak solutions applied for longer periods of time or strong solutions applied over a shorter period of time. The reaction can be accelerated by catalysts such as heat, which was used until we recognised that many nerves in teeth were killed because of the heat or light (such as the techniques formerly used for in -chair whitening systems).”
"The more often the whitening is performed and the stronger the solutions, the greater the magnitude of sensitivity. Home care products are safe when they come in contact with gums or if they're accidentally swallowed. This is not the case for in -chair whitening, despite having the same chemistry as home whiten i ng products; these are so concentrated that they can cause chemical burns on soft tissue."
However, Dr Campbell' says in cases of extremely discoloured teeth, veneers may be used to mask the underlying colour.
“The combination of tooth whitening and conservative veneers give dentists the ability to greatly improve people's smiles."

HI-TECH RENOVATION
A crooked smile is often a simple renovation job for a cosmetic dentist. Yung explains: "Crowns and onlays fit over and around the tooth, reducing the risk of teeth splitting. While veneers are used to improve aesthetics and adhere to the front surface of a tooth, inlays fit into a prepared cavity, much like a conventional filling."

Recent research indicates inlays are not as effective as once thought. "Teeth restored in this manner are just as likely to split asa conventionally filled tooth.”
But with advances in technology, materials with high strength and durability are thinner, to help preserve as much of the natural tooth as possible. And digital technology allows dentists to offer porcelain restorations quickly with no downtime.

TOOTH EXFOLIATION
Forget polishing, the latest trends popping up in dental clinics across the US are microdermabrasion for teeth and diamond dusting. New York cosmetic dentist Lana Rozenberg calls it 'dentabrasion'.
“It’s a pain less 20-minute treatment that involves polishing with minimally abrasive sodium bicarbonate [baking soda], high pressure water and air, " she says.
Another American dentist Jeff Golub- Evans uses a pre-polishing paste made with diamond dust to remove stains.
Other than regular hygienist visits, investing in a good toothbrush is still the best thing you can do for your smile.
“Some people are excellent at brushing with a manual toothbrush, however many more are better at cleaning their teeth with an electric toothbrush” says Yung.

VENEERS
And just like magic, if teeth are not perfect they can be markedly improved in one session. Yung explains: “ The continuing trend is materials with high strength and durability in thinner sections.
This means dentists can preserve much of the natural tooth, minimising the risk of root fillings and maintaining the integrity of the tooth foundation.”
Yung says traditionally, porcelain restorations took two appointments and a few weeks to complete. "With digital technology some dentists are able to offer porcelain restorations in a single appointment."

WHITE SMILE DIET
There is such a thing as a 'while smile diet'. Fibrous natural foods such as apples, celery and cucumbers help whisk away plaque, while eating strawberries and lemons will naturally help whiten your teeth. The usual suspects on the bad list include red wine, blueberries, dark soft drinks and coffee.

1. RESEARCH SHOWS that not only is green tea a powerful antioxidant it also fights bad breath. That's because green tea inhibits the production of bacteria that causes halitosis. Three cups a day is enough to leave your mouth and teeth feeling fresh and clean.

2. OVER BRUSHING your teeth in fear of halitosis can actually make your mouth dry, which makes your breath worse. An alcohol-free mouthwash, aloe juice and chamomile tea all hydrate the mouth and leave it feeling fresh.

3. YOGHURT is also believed to fight bad breath. A recent study conducted by Japanese microbiologist Dr Kenichi Hojo found having 90g of sugar-free yoghurt in your diet twice a day can help. The active bacteria in yoghurt helps attack the bad breath-causing bacteria that live on the tongue.

4. CHEWING GUM is not just a quick fix after a garlic-laden salad. Dr Campbell says clinical studies have shown that chewing sugar-free gum (instead the sweetener xylitol) for 20 minutes following meals can help prevent tooth decay. "The chewing increases the flow of saliva, which washes away food and other debris, neutralises acids produced by bacteria and provides disease-fighting substances in the mouth. Increased saliva flow also carries with it more calcium and phosphate to help strengthen tooth enamel," Campbell states.

5. SCHEDULE REGULAR visits to the dentist.
"It's all based on individual need. The higher the risk the greater the need for maintenance and review. Patients with a low risk of developing decay or gum disease should visit every six to 12 months. For greater risk it should be every
three to six months," says Dylan.

http://www.fq.co.nz

Revamping the Dental Experience


Idealog

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Revamping the Dental Experience

Idealog

- March 5, 2013


Let's face it – nobody enjoys going to the dentist. But at The Tooth Company, the ultra-modern fitout and the funky surroundings of the Britomart precinct aim to make up for an unpleasant undertaking.

With a flagship store in Smales Farm, Takapuna, The Tooth Company opened the doors to its second premises at the start of February, embracing the original decor.

Herbst Maxcey Architects set out to create a serene, almost spa-like environment. The result is a juxtaposition of old and new – the space contrasts steel and glass against historic century-old brick walls, wooden floors, and exposed ceiling – that's not overly sterile.

Architect Bodi Maxcey says that conceptually, the idea was to insert a clean, high tech floating glass box into a historic building, "creating a dialogue between two primary architectural elements, the floating glass surgical box and the existing historic Britomart building fabric".

The public spaces, such as the reception and waiting area, feature cracked old leather, recycled rimu wall lining, and recycled pururi flooring. The floating glass surgery box forms the primary light source in the space, as well as the main focal point.

“Most people hate going to the dentist," says The Tooth Company founder, dentist Dr Andrew Campbell.

“We aim to take the fear out of dentistry; to make it fun, easy and more accessible and customer focused.”

http://idealog.co.nz/design/2013/03/tooth-company

Supreme Award Winner 2015


RED Awards

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Supreme Award Winner 2015

RED Awards

- August 31, 2015


The Tooth Company sought to redefine the dentistry experience as a whole. We began with a stark concrete shell, of typical aluminium joinery, and a dark grey concrete structure set within a harshly lit lobby area. We configured our organic fit out as though it was pushed and pulled by the building itself, fluidly absorbing daunting concrete beams above, and the unsightly services we inherited.

White washed timber walls with soft sweeping curves are inserted into a modified shell of tinted concrete floors and warm white painted infrastructure above. We wanted the space to feel like a Scandinavian spa, full of warmth, texture and soft tones. We wanted to create a space that both adults and kids could feel comfortable in.

We formed subtly fluted timber walls; each routed, machined and individually sanded from sheets of ply, a method we hoped would abide to our very thin budget. We used bendy ply to create the gestural curved walls that peel themselves from the raw concrete columns and sill lines; offering an organic ribbon that floats through the confined space. We brought stacks and stacks of paper lanterns to fill the high void, creating warmly lit clouds of light that glow all day long. We crafted slender timber lined rooms for meetings, patients and staff members.

A hand-painted number sits above a singular brass handle at the doorway into each surgery. Beyond lies a room full of dappled sunlight, a soft grey leather chair and a bespoke brass rimmed light above. Everything has a place, a purpose, an essential part to the function, but seeks elegance in its nature and materiality.

Our intention was to create a whole experience like no other, a bespoke space crafted from a generic shell, that it might remain softly enfolding people for years to come.

http://www.redawards.co.nz/the-awards/red-awards-2015/the-shelter-12/

Finalist Interior Awards 2014


Architecture Now

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Finalist Interior Awards 2014

Architecture Now

- July 3, 2014


Over 250 guests from New Zealand’s commercial interior industry celebrated and networked with peers, clients and friends at a stylish and packed-out awards and networking event on June 26 at Auckland’s Ponsonby Central.

Scroll through image gallery above for photos from the awards evening.

Preview copies of the June issue of Interior magazine were made available to all attendees on the night.

http://architecturenow.co.nz/articles/social-pics-2014-interior-awards/

The Tooth Company opens the North Shore's first kids' dentist


Channel Magazine

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The Tooth Company opens the North Shore's first kids' dentist

Channel Magazine

- October 9, 2014


The Tooth Company opens North Shore’s first kids’ dentist

The Tooth Company® has opened the North Shore’s first private paediatric dental practice at Smales Farm. ‘The Tooth Company® Kids’ is a purpose-built clinic now open for business on the ground floor of Sovereign House.
The Tooth Company® Kids offers a dental experience for children that’s fun and different. The waiting area has a drawing board, iPads and toys to keep kids entertained. The treatment rooms have Playstations and TVs so kids can play while they’re being treated.

There is a lot of interest amongst parents in managing anxiety and giving kids a positive experience, says owner Dr Andrew Campbell. “We make kids comfortable and help out Mum and Dad,” he says.
“A lot of dentists don’t actually enjoy treating kids – they take a lot more time and you need patience. We’ve handpicked a team of top New Zealand dentists who are passionate about caring for children’s teeth. They have a gentle touch and a good sense of fun.”

The purpose built clinic was designed by the award- winning Cheshire Architects. Soft, flowing curves of whitewash plywood and hanging lanterns help kids and their parents to feel relaxed.

The new clinic is the first in the country to offer two different payment models – a traditional ‘casual payment’ option or a ‘membership’ option. The membership option costs $29.50 per month and covers all of a child’s general dental work*.

The Tooth Company’s original clinic next to Shorecare Pharmacy in the Q4 Building continues to thrive and will now treat emergency and general patients.
“Our patients at Smales Farm are a very broad mix of young and old, parents and children, all kinds of occupations. This is a central hub between Takapuna and Auckland city. It’s also a medical services hub with the hospital, Shorecare Accident & Medical, pharmacy and other health services,” Dr Campbell says.

The Tooth Company® Kids’ clinic is also fully equipped to treat adult patients. State-of-the- art equipment includes Planmeca dental chairs from Henry Schein Shalfoon with integrated x-ray machines. A German cad cam design (Cerec) machine takes a continuous video scan of the mouth for designing crowns, inlays, bridges and veneers. It then mills the tooth from a block of ceramic while you wait, taking between five and 20 minutes to custom make a tooth.

*Terms & Conditions apply

https://issuu.com/benefitz/docs/cmag125367-web

An exciting new enterprise


Kristin School Kaleidoscope

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An exciting new enterprise

Kristin School Kaleidoscope

- November 5, 2012


An Exciting New Enterprise – Andrew and Emma Campbell (nee Pook)

We recently had the pleasure of catching up with a couple of Kristin Alumni who are carving a new and innovative path in the world of dentistry.
Only two weeks after opening the doors at The Tooth Company, Andrew and Emma Campbell’s brand new practice was fully booked. A mere ten months later and they are gearing up to open a second new practice in the city. Not a bad effort for the pair who, by traditional industry standards, could well have expected to spend a decade or two working their way up the ranks in a relatively conservative industry.
The couple met while at Kristin and after graduating in 2002 they both moved south to Otago University – Andrew to study his Bachelor of Dental Surgery, and Emma a BCom in Marketing and BA in Design. Upon graduation they both returned to Auckland and went out into their respective industries. After a few years an idea had begun to form in the back of Andrew’s mind, and when the opportunity came along it seemed like the best time to bring the vision to reality.
“One of the things that excited me most about dentistry – aside from the teeth of course – was the potential for business development” said Andrew while explaining their vision for The Tooth Company. “There tends to be a traditional ethos in the industry where it’s all about being a health practitioner and the business aspects all sit to the side. We had to ask ourselves, does it have to be done that way for the sake of the healthcare?”
Utilising Emma’s experience in marketing and commerce and Andrew’s passion for business, the pair built their vision for a new style of dentistry with their customers in mind. “One in two people do not visit their dentist regularly. We really tried to look at why this was and build our business to suit our customers’ needs”.
This approach led to their decisions about location, ease of access, opening hours and services, all of which are in response to their extensive research of their customers. The result is something new and fresh, but not entirely unfamiliar. The pair have taken influence from the retail and hospitality industries and while the practice is clearly a state-of-the-art dental surgery, it is a far cry from the dated and medicinal offices which many people may expect.
“We’ve started with a ground floor retail approach” explained Emma, “People have responded to it really well. Our customers are noticing a change, and so are our staff. It’s not always something they can put their finger on, but it gets their attention and they like it.”
Everything about this venture speaks volumes about the nature of the pair who are behind it. They are relatable, open minded and their vision is clearly established. They are not limited by fear of the unknown; instead they are putting in the hard yards to make their dream a reality.
Both Emma and Andrew are quick to acknowledge the help and support of their friends and family who have been an integral part of their journey so far. “We quickly realised that once all the homework had been done, the only thing that could slow us down was confidence. There were a lot of people who questioned the whole concept but we were surrounded by great people in our friends and family. Before we knew it, we were away”
They also both see their time at Kristin as an asset which set them up well for university and life beyond school. “There were so many opportunities”, reflects Emma, “I don’t think we realised how lucky we were to be exposed to so many things – especially to the teachers.”
“They just kept drilling us; keep going, keep going, keep going,” joins in Andrew, “and it was great that we were associating with others who believed that no goal was unachievable. Even at sixteen we all had an idea of where we wanted to go in life” The pair still maintains close friendships with their friends from Kristin and will both be attending their ten year reunion in October.

https://issuu.com/benefitz/docs/kri97298_kaleidoscope_56

Have no fear, The Tooth Company's here


Verve Magazine

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Have no fear, The Tooth Company's here

Verve Magazine

- June 2, 2014


Have no fear, The Tooth Company’s here

Words: Brittany Jordt

It’s common to feel a little anxious at the thought of a trip to the dentist. Adults and children alike often view a visit to the tooth experts with some suspicion. Dr. Andrew Campbell, founder and principle dentist at The Tooth Company, says when he started his business he immediately set out to address and allay people’s fears and concerns.

“We looked at all the barriers that people had with going to the dentist. Then
we tried to address them individually,” Campbell said. “First the convenience factor: our Smales Farm, Takapuna practice is open 7 days a week, and
from 8am until 9pm, on Monday through Thursday. That gives people enough time to go to the dentist.”

Next up was the fear factor. Campbell and his partners sought to create a cozier atmosphere inside the clinic by bringing in architects that had done award-winning work on baches and homes. Instead of the usual sterile office environment, The Tooth Company’s interior utilizes aspects of colour and comfort.

Campbell said, “We tried to create a space that people could instantly feel relaxed inside. Of course it’s also important to have top-of-the-line technology and equipment.”

By providing first-rate care by professionals who are highly skilled, well respected and very compassionate about people’s dental apprehensions, experts like Dr. Campbell at The Tooth Company strive to break down patient’s barriers and pre-conceived notions.

“We try to source the best people to work in our practices. We’re also trying to be a kind of one-stop-shop with what we do,” Campbell said. “Every dentist has a very different skill-set, from cosmetic makeover — to oral surgery.”

Inside the profession, cosmetic dentistry is often considered more of an art form, and oral surgery more of a medicine. At The Tooth Company, one of the important and innovative aspects of their business is the blending of these two concepts - art and medicine - in practice and design. What makes The Tooth Company unique is the fact that exceptional doctors are on hand to help clients with anything from a root canal to improving the aesthetics of their smile.

It’s impossible to overstate the beauty of sharing smiles and laughter with confidence. Treatment can range from veneers, bridges or tooth whitening techniques, but a simple consultation or full mouth examination will have you well on your way to happier teeth. With another location in Britomart and a specialty children’s facility opening soon on the North Shore, there’s never been a better time to stop procrastinating and give The Tooth Company a ring.

“Two year olds have teeth and (some) 90 year olds have teeth - we cater for everyone,” Campbell said. “There’s no one special treatment that makes us different, it’s the overall experience and the people.”

https://issuu.com/verve-magazine/docs/vervejune2014_ebook

The Tooth Company - britomart.org


britomart.org & Cooper and Company

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The Tooth Company - britomart.org

britomart.org & Cooper and Company

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With a founding philosophy of fun, ease and accessibility, this down-to-earth kiwi dental practice promises to take at least some of the fear out of going to the dentist.
Based on the belief that “going to the dentist really shouldn’t be that hard”, The Tooth Company approach is all about creating happy, relaxed customers who don’t fear going to the dentist. “People wanted a more welcoming clinic, less smoke and mirrors, more flexible hours, dentists who they could relate to, and dentists who listened” says Andrew. And it’s a formula that’s worked.

The dentistry brand’s modern clinic, which is located within historic Charter House is the second for the company and sees “hi-tech new age dentistry” meet the warm, rich history of the Britomart precinct.

Herbst Maxcey Architects have created a modern, welcoming space which eschews the sterility of “the stereotypical dental look” in favour of one of warmth and welcoming. The design celebrates new and old, embracing the space’s original décor and juxtaposing brick and recycled Rimu walls with “ultra modern floating glass treatment rooms” to create a feeling of tranquility and relaxation.

COSMETIC DENTISTRY AND CERAMIC RESTORATION
The Tooth Company at Britomart offers a full range of general, specialist and emergency dental treatments. Alongside examinations, hygiene treatments and fillings, special interest areas include cosmetic dentistry and computer designed ceramic reconstructions using CAD-CAM technology and all treatments can be undertaken with IV sedation.

Emergency dental treatment for issues including broken teeth, tooth pain and wisdom tooth removal are all offered at the Britomart practice, and the clinic works in tandem with its Smales Farm sister clinic – just 10 minutes drive away – to meet patients’ every dental need seven days a week.

SERVICES
Examinations
Hygiene treatments
In-chair tooth whitening
Take-home tooth whitening
Fillings
Root canal treatment
Extractions
Crowns
Bridges
Veneers
Dentures
Mouth guards
Bite splints
IV Sedation
Wisdom teeth removal
Emergency dental care
ACC registered
Free WINZ quotes

http://britomart.org/tenants/the-tooth-company/

Britomart - Opening event


Publicity PR - Facebook Album 'The newest kid in the Britomart block'

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Britomart - Opening event

Publicity PR - Facebook Album 'The newest kid in the Britomart block'

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Opening celebration for The Tooth Company Britomart - February 2013

Some pics from the night! Thank you to everyone involved in the build and set up, and for supporting us along the way.

https://www.facebook.com/pg/publicitypr.co.nz/photos/?tab=album&album_id=447071465365569

Dentist with a difference..


theregister.co.nz

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Dentist with a difference..

theregister.co.nz

- September 7, 2015


The creators of New Zealand’s most stylish, attractive and effective retail spaces were celebrated at the 2015 Red Awards on Saturday at Auckland’s swanky Mantells on the Water. More than 150 attendees from within the retail design and shopfitting industry turned out, and television journalist Hilary Barry hosted the event.

Auckland dental clinic The Tooth Company’s Smales Farm branch won the coveted Supreme Award. The Tooth Company is a dental clinic that also has a branch in Britomart.

The Red Awards judging panel this year included Hugh Mullane from Ignite Architects Limited; Elaine Joyce from Pumpkin Patch and Gabrielle Bevin-Smith from Scentre Group. The panel described the fit out as “exquisite”, saying nothing had been left unexamined. Reinventing a dentists’ space is no ordinary challenge, they said.

“The Tooth Company exceeds on all fronts through intelligent design and craftsmanship. Everything in this space exhibits style and sophistication through the warmness of the crafted timbers and the exceptional lighting. The serenity and sophistication of work here is incredible, all contributing elements create a soothing environment of calmness which should offer relief in what can be a trying time.”

The Tooth Company also picked up the Entertainment + Service Award.​

Emily Priest from Cheshire Architects designed the Smales Farm space with designer and company director Nat Cheshire. She says she was surprised at the win.

Priest designed the whole fit out, including the soft furnishings. She says she has long aspired to create spaces where nothing is made to spec and everything is bespoke: “I love to take everything and just do everything.”

The budget was extremely tight on this particular job, says Priest, who had to work hard to make sure quality standards were met and the look she’d pictured was achieved.

In the original pitch, Priest had spoken of a “Scandinavian spa style” which was “warm and inviting and incredibly not like a dentist”.

She says she has always been interested in healthcare spaces, saying they are often stark and white. There’s no restrictions around putting timber into healthcare spaces like The Tooth Company: “I wanted to make sure it didn’t feel really industrial and healthcareish.”

Priest says she had enjoyed a very collaborative process in working with Dimension Shopfitters.

http://theregister.co.nz/news/2015/09/dentist-difference-wins-red-awards-supreme-award

Tooth Co Kids & Site 2 - Opening event


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Tooth Co Kids & Site 2 - Opening event

- September 11, 2014


Opening celebration for The Tooth Company Kids & Site 2 at Smales Farm - September 2014

Some pics from the night! Thank you to everyone involved in the build and set up, and for supporting us along the way.