Words: Brittany Jordt

It’s common to feel a little anxious at the thought of a trip to the dentist. Adults and children alike often view a visit to the tooth experts with some suspicion. Dr. Andrew Campbell, founder and principle dentist at The Tooth Company, says when he started his business he immediately set out to address and allay people’s fears and concerns.

“We looked at all the barriers that people had with going to the dentist. Then
we tried to address them individually,” Campbell said. “First the convenience factor: our Smales Farm, Takapuna practice is open 7 days a week, and
from 8am until 9pm, on Monday through Thursday. That gives people enough time to go to the dentist.”

Next up was the fear factor. Campbell and his partners sought to create a cozier atmosphere inside the clinic by bringing in architects that had done award-winning work on baches and homes. Instead of the usual sterile office environment, The Tooth Company’s interior utilizes aspects of colour and comfort.

Campbell said, “We tried to create a space that people could instantly feel relaxed inside. Of course it’s also important to have top-of-the-line technology and equipment.”

By providing first-rate care by professionals who are highly skilled, well respected and very compassionate about people’s dental apprehensions, experts like Dr. Campbell at The Tooth Company strive to break down patient’s barriers and pre-conceived notions.

“We try to source the best people to work in our practices. We’re also trying to be a kind of one-stop-shop with what we do,” Campbell said. “Every dentist has a very different skill-set, from cosmetic makeover — to oral surgery.”

Inside the profession, cosmetic dentistry is often considered more of an art form, and oral surgery more of a medicine. At The Tooth Company, one of the important and innovative aspects of their business is the blending of these two concepts – art and medicine – in practice and design. What makes The Tooth Company unique is the fact that exceptional doctors are on hand to help clients with anything from a root canal to improving the aesthetics of their smile.

It’s impossible to overstate the beauty of sharing smiles and laughter with confidence. Treatment can range from veneers, bridges or tooth whitening techniques, but a simple consultation or full mouth examination will have you well on your way to happier teeth. With another location in Britomart and a specialty children’s facility opening soon on the North Shore, there’s never been a better time to stop procrastinating and give The Tooth Company a ring.

“Two year olds have teeth and (some) 90 year olds have teeth – we cater for everyone,” Campbell said. “There’s no one special treatment that makes us different, it’s the overall experience and the people.”

Verve Magazine